Soho Calling

We are pleased to report that Soho Al Fresco continues to be a resounding success. So far it has saved hundreds of jobs and over 70 businesses, and has brought our neighbourhood back to life. Soho has never seen such magical evenings!

However, this is under threat.

Donations are now closed.

This month there's a wonderful new way for you to support Soho Al Fresco, in the form of the Soho Calling cocktail. It's yours completely free in participating venues in return for a donation - of any amount! - to Soho Al Fresco. All donations go directly towards covering the costs of security barriers and marshalling for the pedestrianised area, required by Westminster City Council as a condition of allowing the road closures. Your donations ease the financial burden on our hospitality businesses, who are sharing these costs between them.

Called SOHO CALLING and created by world-class mixologist Dre Masso, the cocktail combines Beefeater Gin with Dre's homemade hibiscus syrup, topped up with soda and garnished with a sprig of mint. Beefeater Gin are generously supporting the initiative.

To get yours, simply scan the QR code on display at one of the participating venues listed below from 7th September, make your donation and show your donation receipt to your server. Doing good has never tasted so good!

Participating venues include: SOLA, Hoppers, Lina Stores, Ceviche, The Groucho Club, Forty Dean Street, French House, Zima, Rasa Sayang, Lobos Tapas, Karma Sanctum Soho Hotel, Maoz, Suvlaki, Tonkotsu and Simmons. Other venues may be participating, please look out for the SOHO CALLING QR code!
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