Save Soho festival has radically meant that there’s light where there was darkness before.
Furthermore, has brought a very positive development to the way the general public perceives the value of dining out in W1 and Soho as a whole.
I have always thought of Soho hospitality operators as a bunch of warriors, exceeding on a regular basis, to achieve a healthy level of competition earning the love and business of customers surrounded by very capable and highly creative operators.
Covid 19 stripped us all off our tools to accomplish this.
All the parts involved in the Save Soho Festival have given us back the sword and the shield we need to carry on fighting another battle in the war that it is succeeding in the hospitality industry in Soho. - Ruben – Lobos